Old Town’s Fiesta de Reyes Wins “Business of the Year”

June 11, 2010

— Owner Chuck Ross Takes Home Overall Award —

Fiesta de Reyes owner and operator Chuck Ross has been named “Business of the Year” by the San Diego Business Improvement Council, it was announced by Jennifer Finnegan, president of the Business Improvement District Council.

Presented at the 2010 Small Business Awards luncheon in early June, the award acknowledged his “exceptional demonstration of staying power, growth, financial strength, innovation, resilience and support of the Old Town San Diego Business Improvement District.”

The BID Council annually presents the award to one recipient, based on nominations from each of the Business Improvement Districts in the city.  A panel at the San Diego district office reviews local nominations and selects a winner.  According to Richard Stegner, executive director of the Old Town Business Improvement District, never before has an organization from Old Town taken home the overall award.

“I am honored and excited to win this award for Fiesta de Reyes,” said Ross. “Our entire team has gone to great lengths to bring San Diegans back to Old Town, whether it be to the community-wide events, the festivals in the state park or to Fiesta de Reyes. We are so thrilled to be a part of this community.”

Ross was recognized for his efforts in taking over the ailing Plaza del Pasado concession in Old Town San Diego State Historic Park one year ago and, in that short time, growing the business to the tune of $2.4 million in sales tax revenue for the city of San Diego.

Since he took over from Delaware North Corp. of New York, Ross helped launch or resurrect 17 small businesses in San Diego, bringing new tenants to his plaza. Sales in the retail shops at Fiesta de Reyes are up 69 percent over last year and food and beverage sales in his two restaurants are up 26 percent, despite the economy.

Ross has been a San Diego resident for 28 years. He is founder and president of Old Town Family Hospitality Corp., is a long-standing member of the San Diego community with decades of experience in the hospitality business. He also operates San Diego Catering Concepts, a renowned catering operation that has designed banquets to fit customer’s needs for over a decade and a half.

Fiesta de Reyes is comprised of three restaurants, Barra Barra Saloon, Casa de Reyes and the Cosmopolitan Hotel & Restaurant, along with 17 one-of-a-kind gift shops.  The Cosmopolitan Hotel is gearing up for its grand opening in early July.  For more information or to contact Chuck Ross, visit fiestadereyes.com.

Chuck Ross is founder and president of Old Town Family Hospitality Corp., which owns and operates Old Town’s Fiesta de Reyes. He is a long-standing member of the San Diego community with decades of experience in the hospitality business.

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