San Diego’s largest independent toy retailer is celebrating its ninth store opening with a special “Giving Back” day on Saturday, October 5.


To celebrate the company’s expansion, Geppetto’s will be donating 9% of sales from all locations on October 5 to one of four charities (consumer’s choice): Rady Children’s Hospital, Voices for Children, Big Pals Program of Jewish Family Services and KIT (Kids Included Together). 

“We have loved being able to share the wonder and magic of creative play with families all over San Diego and to celebrate our newest location, we’re saying thank you by giving back,” said Brian Miller, owner of Geppetto’s Toys.

Owned and operated by Miller since 1992, Geppetto’s features toys and games personally hand picked and tested by Miller and his family that encourage imaginative play, multi-generational interaction and creativity.

Geppetto’s San Diego County locations include:

Carlsbad, The Forum: 1935 Calle Barcelona — 760-632-1107

Del Mar – Flower Hill Promenade: 2670 Via de la Valle — 858-755-2100
4S Commons Town Center: 10436 Craftsman Way — 858-674-9990
Del Mar Highlands/Carmel Valley: 3435 Del Mar Heights — 858-350-9038
La Jolla: 7850 Girard Ave — 858-456-4441
Fashion Valley Mall: 7007 Friars Road — 619-294-8878
Old Town: 2754 Calhoun St. — 619 293-7520

Westfield UTC: 4545 La Jolla Village Drive

About Geppetto’s:

Founded in 1976 as a single store and grown to eight locations in San Diego County since the Miller family acquired the company in 1992, Geppetto’s offers a one-of-a-kind shopping experience. Mixing high quality hand-picked playthings from around the world with exceptional customer service, toy experts at every location and complimentary gift wrap with each purchase, Geppetto’s stores are like no other. A dedicated member of the San Diego community, Geppetto’s donates toys to hundreds of organizations each year, including schools and social service agencies throughout the region.

To learn more about Geppetto’s Toys, please visit or call (858) 551-1070.